Aug31 That\'s where most people have a miandserstnuding of public relations. Public doesn\'t refer to \ general public.\ Public is another way of saying stakeholders or audience.What are the \ publics\ that your organization addresses? Customers? Shareholders? Etc Even the media is a public. But, the media one often gets the most attention because it\'s in the spotlight the most. But even the media is just a tool for reaching your target public (or market), which could be people interested in golf or food.So when you say the point of a PR firm is to persuade the public, I say . . . which public? I think I am going to write a post now about public relations because I think there\'s a real gap between how PR people see it and how business owners see it. But again, when you say \ public strategy,\ I think of strategy toward markets or stakeholders. And when you say \ publc perception\ I think of targeted groups who hold the same views.Public to me isn\'t a mass group of faceless people.